Create Account | Sign In: Author or Forum

 
 
News  |  Journals  |  Conferences  |  Blogs  |  Articles  |  Forums  |  Twitter    
 

 Headlines:

 

Category: Family Medicine | Pediatrics | Psychiatry | Nutrition | News

Back to Health News

Popular Characters Can Help Kids Eat Healthy Foods Too

Last Updated: August 21, 2012.

 

Branding tactics used to sell junk food also may be used to promote better nutrition, research shows

Share |

Comments: (0)

Tell-a-Friend

 

  Related
 
Branding tactics used to sell junk food also may be used to promote better nutrition, research shows.

TUESDAY, Aug. 21 (HealthDay News) -- Superheroes and other popular kids' characters have been used to sell junk food, candy and other sugary treats to children for decades, but new research shows they also can be used to promote healthier eating habits.

In a new study, researchers found the strategy can be used in schools to help students improve their nutrition.

"Nutritionists and school-lunch planners can turn the tables on children's poor eating habits by adopting the same 'branding' tactic used by junk-food marketers," study lead author Brian Wansink, professor of marketing at the Dyson School of Applied Economics and Management at Cornell University in Ithaca, N.Y., said in a university news release.

In conducting the study, the researchers let children choose between cookies and apples. Some children were offered plain apples and cookies. Others were told to select either cookies or Elmo apples, which had stickers of the popular Sesame Street character on them. The study found that Elmo got more kids to choose the apples over the cookies.

"Branding has tremendous potential to promote healthier eating," Wansink said. "We tend to associate mascots and characters with junk food, but they can also be used to build excitement around healthy foods. This is a powerful lesson for fast food companies, food activists and people involved in school food service."

The study was published recently in the journal Archives of Pediatrics and Adolescent Medicine.

More information

The U.S. National Library of Medicine has more about child nutrition.

SOURCE: Cornell University, news release, Aug. 20, 2012

Copyright © 2012 HealthDay. All rights reserved.


Previous: Study Casts Doubt on Link Between MS and Vein Trouble Next: Soy Formula May Harm Babies With Underactive Thyroid: Report

Reader comments on this article are listed below. Review our comments policy.


Submit your opinion:

Name:

Email:

Location:

URL:

Remember my personal information

Notify me of follow-up comments?

advertisement.gif (61x7 -- 0 bytes)
 

Are you a Doctor, Pharmacist, PA or a Nurse?

Join the Doctors Lounge online medical community

  • Editorial activities: Publish, peer review, edit online articles.

  • Ask a Doctor Teams: Respond to patient questions and discuss challenging presentations with other members.

Doctors Lounge Membership Application

 
     

 advertisement.gif (61x7 -- 0 bytes)

 

 

Useful Sites
MediLexicon
  Tools & Services: Follow DoctorsLounge on Twitter Follow us on Twitter | RSS News | Newsletter | Contact us
Copyright © 2001-2014
Doctors Lounge.
All rights reserved.

Medical Reference:
Diseases | Symptoms
Drugs | Labs | Procedures
Software | Tutorials

Advertising
Links | Humor
Forum Archive
CME | Conferences

Privacy Statement
Terms & Conditions
Editorial Board
About us | Email

This website is certified by Health On the Net Foundation. Click to verify. This site complies with the HONcode standard for trustworthy health information:
verify here.