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Greater cities are more likely to make online purchases than smaller towns.
It all depends on your motivation to purchase an item or service online.
“For example, tablet and laptop purchasers prefer buying online than in a store. For convenience, online shopping is a good method to reduce time spent on household chemicals, readymade foods, cosmetics, and household items. “Those who purchase tablets or medical equipment need to be able to place an order online and take it home in person,” report the study authors.
The majority of shoppers who shop online are from the 26-45 age range However, the largest portion of shoppers is people between the ages of 16-25.
There are certain correlations between purchases within various socio-demographic groups. Men are more likely to purchase appliances (smartphones tablets, computers accessories and equipment) as well as automobile items. Women tend to spend more on clothing, shoes, and cosmetics, as well as baby products as well as gifts, accessories and books in printed format.
The population of 25 years old is more likely to purchase clothing, cosmetics and perfumes as well as gifts and accessories, and books (electronic and printed), soft lenses, food and meals for delivery. The age group 26-35 is the most likely age group to purchase baby products such as baby care products and maternity items.
People aged 36-45 purchase large appliances, automobile items and sportswear more often than shoppers 46 years and older.
A family with a high income per month is more likely to buy smartphones or auto parts online. The income per family is higher and people with more money per month buy almost every item.
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